This year New York Fashion Week was beyond exciting for me. I had the pleasure of partnering with KYBOE! Watches to collaboratively develop an influencer campaign. Our goal? To raise awareness as they became the first accessories brand to present a show at NYFW. The show was held at the famed Skylight at Moynihan Station. It was a MASSIVE success with more than 1,200 guests! Immediately following the show we hosted an exclusive brunch for 100 select influencers at LAVO NYC, had a quick 2-hour photoshoot, and rented out Lucky Strike for a bowling themed party. But the brand’s motto is “BIGGER IS BETTER,” so we couldn’t stop there…at midnight we hopped in several UBERs and moved to the last party where Marc Bell, CEO of KYBOE!, rented out the entire second floor of AVENUE. It sounds like a LOT..because it was. However, the results speak for themselves: 600+ social influencers attended the show and its after parties, wearing KYBOE! Watches. The combination of the show and numerous after parties generated 300M+ impressions…in one day. Some of my personal FAV shots are shown below:
The bottom line? It’s been a big year for me full of both personal and professional achievements that I’m very proud of. This trip to New York represented the fantastic confluence of both simultaneously. In between wrangling a massive influencer campaign, Erik and I also continued work on our rapidly growing social audience! We spent our week in NYC at the Affinia Manhattan where we were BLOWN AWAY by the suite they upgraded us into…remember when looking at these shots, to spend less than $100 a night in NYC you will end up sleeping in a yellow cab. Yes, people actually do that but we do not.
Seriously though, check out the shots above AND below! Even though we spent most of the week running around town, working like crazy, our Terrace Suite was the size of an apartment…a normal non-NYC apartment…right smack in the middle of Manhattan. As you can see below, our balcony view on the 24th floor was INSANE!!
I left NYC exhausted…tired, but SO happy…and as always I can’t wait to go back. Oh and lets not forget the “most important” part of the trip…well for Erik. The second to last day we were there StubHub hooked us up and got us second row tickets to the Jets opening game. I am by NO means a sports fan, but I do enjoy watching LIVE sports…I just don’t care about who wins…unless the Jets are playing (Erik’s team).
I am grateful to have been at a football game in the greater NYC area on 9/11. TO THIS DAY the city has remained strong AND united even through the despicable acts of 9/11/01. I love you NYC. See you soon.